About

The revenge of the bricks.

Every year, hundreds of billions of ad dollars chase clicks that never become customers. Qubi was built on a simple idea: if a customer actually shows up, everyone should win. If they don't, nobody should pay.

February 2026

Winner — Women in Payments Unicorn Challenge

Qubi was selected as the winning startup at the 2026 Women in Payments Unicorn Challenge — recognizing our patented, merchant-funded engagement model as one of the most promising ideas in payments.

The tech

Patented, on purpose.

Qubi's platform combines a digital wallet, merchant-funded rewards, gamified AR experiences, and a real-time AI attribution engine — protected by 80+ patented and patent-pending claims across geo-targeting, AR, gamification, rewards schema, and closed-loop payments.

The mission

Make the real world winnable.

Small merchants shouldn't be priced out of digital ads. Shoppers shouldn't be tracked just to save a dollar. Banks shouldn't carry loyalty on their balance sheet forever. Qubi fixes all three at once — with a two-sided network that grows to 26,500 consumers and 11,400 merchants by Year 5.

80+
Patented & pending claims
~1 m
Geotrigger precision
8–12 wk
White-label deploy time
$3–5
Blended consumer CAC
Leadership

Female-founded, deeply banked.

Built by operators who ran digital transformation inside the largest financial institutions in the world.

Catherine Palmieri
Catherine Palmieri
Founder & CEO

Former CMO/CDO at Citibank; launched four digital banks. Deep expertise in digital-banking transformation and consumer engagement.

Sam Dillener
Sam Dillener
Co-Founder

15+ years in IT, networks, and communications. Technical leadership driving Qubi's platform architecture and operational excellence.

Investors & strategic advisors

Backed by exceptional talent.

Roger Ferguson
Roger Ferguson
Investor & Advisor

Former Vice Chair of the Federal Reserve; former CEO of TIAA.

NP
Nikki Pope
Strategic Advisor

Head of AI & Legal Ethics at Nvidia.

Scott Blandford
Scott Blandford
Strategic Advisor

Former CIO at TIAA; former SVP at Fidelity.

Brian Kleinberg
Brian Kleinberg
Strategic Advisor

Former EVP at American Express; retail CMO.

Gaston Legorburu
Gaston Legorburu
Strategic Advisor

CEO of GlueIQ; former Global Chief Strategist at Publicis Sapient.

Dorian Brown
Dorian Brown
PT-CFO

PT-CFO at Burkland; former EVP/CFO at Star Theatres.

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